How To Maintain Customer Attention Span With Multimedia Marketing Resources | graphic multimedia

With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons.I realized the power of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.Customers like to be entertained. Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they are not being sold to. Who likes to be sold to anyways? It brings back the psychological triggers of the in-person sales pitch where people feel pressured. If a customer turns on the television or watches a website video with a sales pitch through some form of direct response marketing, they don’t feel as threatened compared to an “in-person” sales pitch.I remember one time I did a sales video for a company that was sent out to a group of database clients. Those same clients also received a flyer. When the people who responded asked what method they learned about the offer through, only a small percentage said they read the flyer. Everyone else watched or listened to the video. Although the flyer was only a blurb, the video was about seven minutes, but could easily be listened to while they were busy and multitasking. From that campaign and several others, we were fortunate to be able to test and track our results from the media that was sent out and how it was delivered in direct comparison to the response. The results were always that the promotional videos received the best response and call to action.In multimedia marketing, there are several resources that maintain customer attention on websites when used properly. Streaming audio, flash video, professional slideshow presentations and commercial video production do the trick. After doing different tests on the web, we’ve found out that the “mix and match” works the best. A “mix and match” is using a combination of real video, possible animations andgraphic text instead of having only one still imagery, video or graphics.The reason we have found this works best is because it hits the triggers of customers on different levels that they can connect with. When using video in multimedia marketing, customers relate that directly to the realism of it. When using streaming audio, customers are able to connect the voice and soundtrack to everything else that is on the website simultaneously, allowing the online experience to be more personalized. When using motion still images, this puts customer at ease while they connect the images and soundtrack to their own world of endless possibilities. A picture is “worth a thousand words” when adding the proper music and visual cues that hits the emotional subliminal buying triggers.When using any or all of these resources, pacing is the key. Pacing is the speed and momentum at which the presentation is being delivered. Just like a headline that grabs customer attention, a multimedia marketing solution is an extended headline with benefits, features and a call to action about your business.

What Do You Need to Know About Healthcare Reporting Systems? | healthcare

Healthcare reporting systems are often seen as another level of red tape and middle management that gets in the way of proper healthcare. However, they are extremely useful, and can provide a lot of invaluable and essential information.Here’s what you need to know.1. Healthcare reporting systems can show exactly how well the hospital, practice or surgery is doing at a given time. This means that it’s possible to identify areas that need more, or fewer staff and resources, immediately, and so ensure that the level of healthcare that can be provided is appropriate.2. As many hospitals and other surgeries and practices are on multiple sites, perhaps in different towns, it’s much easer to see what’s going on at the other locations, without having to visit or ring up and ask. You’ll be able to see straight away what you need to know.3. Different staff and departments need different sorts of reports. A healthcare reporting system can produce reports for the number of staff in, or needed in a department, what resources are needed where in the hospital, and of course, financial reports.4. Thanks to these reports, it’s much easier to produce highly accurate predictions of the resources and staff required for a given period. Perhaps you’ll notice that more casualty staff are needed at weekends, or a GP surgery will be busier on a Monday. Knowing what resources are needed where will make the department, hospital or GP surgery more efficient, and can mean that healthcare is delivered in a timely manner.5. Having the right number of staff in the right place and the right time will ensure that appropriate staffing levels are met, and will help to reduce waiting times. It might be that Tuesday morning is busier than Friday night, or that more staff are needed when the various clinics are being held.6. Resources, such as beds and wheelchairs, can be allocated better when there’s an idea of how many will be needed, and how many are currently being used. You might also find areas for improvement in other departments so that resources can be freed up quicker, or can be better organised.7. Thanks to knowing what’s going on in your department, or perhaps all departments, it’s possible to reduce waiting times. In departments such as casualty, having the right number of staff in at the right time, is essential. With an efficient healthcare reporting system, you’ll know that you are well equipped to deal with the expected number of patients, whether in an outpatients’ clinic, or emergency surgery.8. Healthcare reporting systems need to be easy to use, so that reports can be set up quickly and easily, whether the standard reports, or particular custom reports. You won’t want to spend your time trying to fathom out how to see the information you need.9. The healthcare reporting system you choose needs to be quick to learn. Ideally, it will be look like a familiar PC style application, so that you know where to find everything. If there’s a steep learning curve, then it might be a barrier to the system being used effectively.10. As the healthcare reporting system runs on a normal PC, installation and maintenance costs are likely to be kept to a minimum. You won’t need dedicated support staff on hand to guide you through every little aspect. You’ll just be able to get on with serving the needs of your patients.Now you know more about the sort of impact they can have, isn’t it time for you to think more about healthcare reporting systems?

Why Do We Need To Hire Real Estate Property Advisors Before Buying Properties? | Real estate

Hiring real estate property advisors before buying properties is an absolute must because these advisors usually know about a wide array of opportunistic and value-added properties plus their knowledge regarding investments in real estate and assets is really helpful in making decisions regarding property investment.But before you hire any real estate property advisor, make sure that you check his/her credentials. He or she must have hands-on real estate and capital market experience. Apart from that, it is of paramount importance that real estate property advisor has dealt with investment of real estate funds.In an ideal scenario, overall investment strategy of your real estate property advisor would be based on exploiting the linkage between the high demand and liquidity for stabilized, core real estate assets. In case of low demand, real estate property advisor should have strong real estate skills.An ideal real estate property advisor is the one who prepares solid plan of action so that investments can be made at an attractive cost basis. In addition, real estate property advisor increases the investment value with help of intensive operational and financial management.The main objective of a real estate property advisor is to assist the
property buyer in understanding real estate thoroughly, with help of insider’s knowledge. Furthermore, real estate property advisor will play a prominent part in letting you buy your first home or rental get a brilliant loan deal.
It has been noticed that real estate property advisors also play a crucial role in finding a top-notch real estate agent. It’s the job of real estate property advisor to give you all the information regarding agents, lenders, appraisals, and rental properties.The best real estate property advisor is the one who explains all the methods and procedures associated with real estate in simplified manner to the
real estate investor. Dealing with the right kind of people is quite mandatory when buying properties. In other words, referral is the keyword in the real estate market. Taking this into account, real estate property advisors offer you the names of mortgage brokers, agents and inspectors.Thus, the role of real estate property advisors is a very crucial one as they can help an investor make a decision about a piece of property worth hundreds and thousands of money.